Aaron Nichols, Executive Director of the South Bend Civic Theatre, discusses marketing and its vital role in raising awareness for their brand.

Turn Emails into Revenue

Given all of the competition for our subscribers' attention, how do we get them to see and react to our emails?

Are We Lovin’ It? What Tools McD’s and Others are Using in a Tough Economy

Marketers at QSR and fast casual brands are taking big swings with creative campaigns, evolving loyalty strategies and technology investments.

Five New Insights From Meta

Insights and tips from Meta's quarterly earnings for businesses.