We recently caught up with Amy Slav, Director of Digital Strategy and Communications at Saint Mary’s College, to talk about digital storytelling, building community through content, and why the human side of marketing still matters in an AI-driven world.

If your competitor can say it, it’s not differentiation.

CEO Jay Mattern breaks down the sales communication mistakes that make businesses sound interchangeable rather than clearly differentiated.

Social insights fail to reach decision-makers:
Here’s what the numbers say

Sprout Social reveals that while brands recognize the value of social intelligence, many organizations still struggle to turn real-time social media data into actionable business decisions across departments.

Google rolls out new tools to automate even more of the marketing process

Google is expanding its AI-powered marketing capabilities with new automation tools designed to streamline campaign creation, optimize shopping ads, and help marketers adapt to a more personalized and conversational search experience.