There is a lot of confusion about the difference between a logo and a brand. Let's clear up the confusion.
It can be challenge to persuade executives that marketing initiatives are investments, not expenses. With this in mind, here are five methods to be more persuasive in asking for resources for your marketing and branding efforts.
Staffing firms are presented with the unique challenge of satisfying two types of clients who often have opposing expectations. There are opportunities for growth, however, if approached correctly.
Selling and marketing each play a critical and unique role in the success of a business. When the two functions are clearly understood for their differences and yet joined together to create an effective business strategy, they help drive meaningful growth for organizations small and large alike.
Now is the time for those in the marketing profession to begin turning the table on all of the negativity surrounding the coronavirus that we read and hear each and every day. Marketers, Arise!
In the world of staffing, when demand exceeds supply, the need never becomes less important. When staffing clients need skilled workers, they cannot afford to wait until things improve.
Tone is everything when it comes to advertising during the current pandemic. Some advertisers get it. Sadly, many do not.
This guide provides a framework for reviewing brand and marketing strategies prepared before COVID-19 and how those strategies have been forced to change as a result of the pandemic.
In order to attract the attention and interest of the best talent, staffing organizations need to concentrate their efforts on becoming a true employer of choice.