If you think cause marketing is just for large organizations, think again.
The world's largest advertiser - Procter & Gamble - saw a sales boost after slashing their digital budget. What, if anything, should marketers take away from this?
We, as marketers and as humans, have a battle on two fronts. One is to take the time necessary to make sound decisions. The other is not to allow ourselves to over-think a given situation.
Be careful not to fall into the “uncanny valley” when choosing a social media voice.
AIDA. No matter how many ways we repackage the marketing funnel process; these four letters still speak to the essential steps required for effective marketing.
If you are able to wow your customer, you can create a long-lasting relationship.
Selecting a brand name should be a strategic undertaking.
Here are some basic best practices you should consider when you're ready to put your toes into the waters of digital advertising.
Neither marketers nor their marketing services providers are as willing to push the envelope as they once were. So playing it safe trumps taking risks.