If you advertise in a way or on a medium that doesn't fit with your customer's habits, it will come across as annoying or ineffective.
Brands are throwing more resources at Super Bowl advertising than ever before. But are they using the right strategy?
You need to have an understanding of the people you are trying to reach.
Facebook users have always had the ability to report inappropriate content. But now, there is a separate option to flag a post or article as fake news.
In the spirit of looking ahead to the New Year, here are a few bold, and a few not so bold, predictions about the future of advertising.
Even for a budget of $150 or less, you can have a significant impact with Facebook ads.
As we close out 2016, it might be a good time to take some of the most famous lyrics of Nobel Prize winner Bob Dylan to heart. “The times, indeed, are a-changin'”.
Healthcare marketers know the internet has become a driving force for patients researching providers. So, doesn't it make sense for our marketing efforts to align with how patients search for and make decisions about providers?
Being successful with event marketing requires practice and the experience to take advantage of an open shot when it presents itself.