Unfortunately, the combination of obscene sums of money available for political advertising and the conventional wisdom about the effectiveness of negativity paints every politician with the same cynical brush.
In the end, it all comes down to being strategic with your marketing. Don't be swayed by all the latest tech and gadgets.
Your audience is YOUR audience. Make sure your content is uniquely crafted with them in mind.
Logo design is fun. Designing new visuals is fun. Creating a tagline can be fun. But at the end of the day, these elements are simply tactics, nothing more. They may be a visual or verbal expression of the brand, but they are not the brand.
A strategic branding and marketing communications plan needed to be produced so that the campaign could impact fall enrollment decisions. The following case study provides an overview of the campaign development process, as well as examples of campaign components.
As part of our month-long focus on planning for success, we sat down with Villing & Co. director of account planning, Diane Doyne, to discuss the planning process.
This practice won't take up much of your time, but it might have a huge impact.
A good event leverages in-person engagementu2014so a two-way conversation vs. a lecture is paramount to success.