There are many statistics available, but not all of them tell you what you want to know. Especially in the realm of social media, marketers can be overwhelmed by the sheer volume of metrics at their disposal.
Marketers would do well to remember the classic investor mantra that the greater the risk, the greater the potential reward.
Attracting the millennial audience means improving the patient journey by delivering information and experiences in the ways they prefer.
I'm reminded of a cartoon I saw once that showed two people watching new signage being put on a restaurant. One said “New restaurant?” to which the other person responded, “No, new advertising agency.”
Even though it's been around for a while in internet years, paid Facebook advertising is still a relatively new marketing channel. Here are five proven strategies for success that can help you as you wade into the waters of paid Facebook advertising.
Questionable decisions about personal morality aside, Mad Men's Don Draper was one smart guy. But as smart as he was, I find myself wondering how he would survive in today's Mad World of Marketing.
You want to make sure you're engaging your brand ambassadors, because that positive word of mouth can have a big impact on your business.
The brand of a professional services firm is only as strong as the collective skills of the team.