As marketers begin to warm up to virtual reality as a tool in the marketing mix, this is the type of campaign that makes sense. I'll give you two reasons why – storytelling and visuals.
The dust has settled from the holiday season, and we're getting back into our work routines. Christmas and New Year's bring with them a few cultural traditions. I want to focus on two in particular – gifts and resolutions – and how they relate to blogging.
Over the last few weeks, it has been hard to avoid the Star Wars hysteria. Villing & Company assistant account executive, Aaron Charles, discusses what lessons can be learned from the marketing for the blockbuster film.
If you automatically associate Millennials with social media obsession, you may be driven to adopt every social media channel you can find. However, that might just be a mistake.
For 2016, Pantone has doubled down on its bet as to the colors of our lives in the coming year. They are giving us not one, but two “Colors of the Year.”
Before you build a house, you need a foundation. When it comes to retail marketing, that foundation is the retailer's brand.
Effective marketing should speak to the target audience in ways that are relatable to their interests, make an emotional connection and, in most cases provide a level of enjoyment.
The more I observe this profession, the more convinced I am that the simple act of saying “Thank You” is an incredibly powerful way to earn the loyalty of customers, industry partners and other stakeholders, far surpassing any clever turn of phrase or whiz bang new marketing fad.