Villing intern, Collin Smith, takes a look at Dunder Mifflin - the fictional paper company portrayed on The Office. For a fake brand, it has made a lot of actual waves.
Beginning just north of Manistee and ending in a circle around the peninsula is one of the most picturesque highways you will ever have the joy of navigating. It is Michigan State Route 22, or better known as M22. It is also a brand.
Does a firestorm of snarky tweets seem like good marketing strategy? It did to Tinder. Here's why they were wrong...
Volkswagen thought they had simply posted their latest TV spot online. Thanks to one Facebook comment, it became much more.
Is Facebook a good tool for businesses? Yes, and here's why...
Public relations agencies spend a great deal of time helping other companies promote themselves successfully. So what happens when the promoters need the promoting?
Restoring image can be a challenge for crisis communication managers, especially when your client is Ariana Grande. Villing intern Alexa Tupper offers an outsider's perspective on how the situation could've been handled differently.
It is not my role to be an apologist for advertising in general or TV advertising specifically. But a couple of recent articles caught my attention and seem to warrant discussion.
Hashtags have become a major part of the social media culture. For marketers especially, hashtags can be a powerful tool in social media strategy - if used correctly.