It's been said that the most pleasing thing that a human can hear is the sound of their own name. Incorporating a PURL into your direct mail campaign may very well increase your response rate and impress your customers.
I have been amazed by a trend that has evolved in recent years - running identical TV spots twice in the same commercial break. To me this is not only an incredible waste of money; it also represents an annoying disregard for the interests of the viewer.
Social media is not just for Throwback Thursday's and Selfie Sunday's, but could and should be used as a way for everyone to advocate for a cause that they believe in.
Villing Intern Alexa Tupper gives unique perspective on a recent video shoot and explains why investing the appropriate time and effort in a project is so important.
Marketing messages are not universal. When it comes to avoiding problems of perceived cultural insensitivity, it's better to be safe than sorry.
Communication opportunities are greater than ever before. This variety has us all wondering: how do we decide which medium is the most effective?
Because most forms of traditional advertising are struggling to break through the clutter, advertisers have to come up with creative ways to build awareness.
How do you create content that will engage your audience on social media? Here are ten useful tips that will help you in your content strategy online.