A new study predicts subscriptions to streaming video services will grow exponentially in the coming years. What does that mean for the TV industry?
As Adobe begins dramatic price increases for their software subscriptions, you have to wonder: did their audience research indicate that people love their cable company?
On April 21, 2015, Google updated their search algorithm to give mobile-friendly sites a boost in mobile search results.
In the ever-changing world of social media marketing, questions like this are commonplace. Everyone is always looking for the next big thing, and if old techniques aren't bringing results then they must be dead.
Whether a story is part of a news article, a simple conversation, a good book or even in the context of marketing communications, a compelling narrative well presented has unique, yet universal power.
As marketers, we understand the importance of great stories and how narrative has amazing potential for powerfully communicating brand messages. But sometimesu2014well, oftentimesu2014art should be appreciated for art's sake.