Clearly using native advertising is an effective thing for marketers to engage in. The question is, is it the right thing to do? In my opinion, the answer is, it depends.
While it may be tempting to increase overall response figures by sending out emails more frequently, that's likely a bad long-term strategy.
This may be personal happenstance rather than any kind of documentable trend, but I get the sense that networking is making a bit of a comeback. Personally I believe that is a good thing.
Did you see the Nationwide ad with the little boy in it? Of course you did! We take a look at whether their strategy worked.
My name is Aaron Charles, and recently I won a contest from the Indianapolis Colts that sent me to Arizona on an all-expenses-paid trip to the Super Bowl with my brand new fiancu00e9e.
Truly effective product placement should take into account both the product and the venue and weave these two elements together in a strategic manner.
I'd like to address what I perceive to be the appropriate role of today's agency. Our collective value proposition, if you will.
While it's often good to avoid underestimating your audience, that instinct may be a disservice to website usability.