It's easier to agree. Way easier. The only trouble is that sometimes the blindfolded, nodding marchers are heading right off the edge of a cliff.
As anyone at an agency will tell you, a great project manager can mean the difference between a successful, enjoyable project and an unmitigated disaster.
While both positioning statements and taglines should flow logically from your overall marketing communications strategy, the similarity of intent ends there.
The role of color in marketing is hardly breaking news. Color has influenced marketing decisions for over a century.
When orchestrated effectively, cause marketing can be a win-win for commercial marketers and specific charities.
One of the biggest challenges facing marketers is demonstrating a fundamental understanding of what their company does and why.
Last month, the FTC charged Deutsch LA and Sony when the agency encouraged its employees to use their personal Twitter accounts to generate buzz about a PlayStation product.
Major changes in direction after the creative has been presented can be frustrating, but often the end result is worth it.
Sometimes highly viral marketing creative seems to have little to do with the brand or product it's promoting. Does it even matter?