Words get a bad rap these days. If I hear one more person say nobody reads anymore, I may throw just throw a typewriter at someone.
Finding itself in the middle of a social media storm, Chevy recently chose to wade in and guide the conversation back to where they wanted it to be.
Design tends to be the go-to term for the folks on the art end of things while functionality remains the five-syllable favorite for the tech set. But both are all about the same thing.
All Hallows Eve seems a grotesquely appropriate day to reflect on the haunting tales of misguided marketing mad men.
As part of my public relations classes and training, it was impressed upon me that face-to-face or at least voice-to-voice communication was a critical part of building good relationships.
When trying to communicate with your team about your website, it can sometimes be difficult or cumbersome to describe your comments with words alone.
What do you do if you want to promote an abandoned prison that is not a national landmark? You have to get creative.
The idea of rebranding often leads to questionable decisions. Some organizations fail to rebrand when they possibly should while others rebrand when they probably shouldn't.