Is the death of TV advertising near or just hype of the information age?
When it comes to marketing tourism, Indiana and Michigan represent the ultimate tale of two states. One state consistently gets it right. The other has never figured it out.
I just had a chance to review Ad Age magazine's annual Agency of the Year issue. If ever there were a poster child for an industry's evolution, it is this issue.
The human emotion is powerful and it drives many of our intentions and our desires. It can also define who we are as a person.
We thought we'd share a few excellent examples of video storytelling from Adobe.
An effective marketing campaign will only hasten the demise of a weak product by creating negative trial experiences.
On February 2, over 100 million people will tune in to watch the Seattle Seahawks and Denver Broncos face off for the Super Bowl XLVIII title. That's the cue for the highly anticipated Super Bowl commercials to make their debut.
QR Codes have graced everything from print ads to public buses. Recently, many have put them on the endangered species list. But contrary to popular belief, QR Codes can be effective if they're used correctly.
It's important to be careful when chasing after customers with discounts. It's easy to accidentally lower the value of your product.