In recent years, it seems as though the traditional media kit has gone extinct. With email and social media at our fingertips, why bother with the hassle of media kits?
As another departure from my usual article style and presented in digest(ible) form, here are some totally random items for your consideration.
Due to the explosive growth in mobile traffic and touchscreens on traditional computers, your next website should be heavily influenced by mobile application design for the best user experience.
A look at the late Elmore Leonard's ten rules of writing and their application to ad copywriting.
Reflecting on my own experiences with countless commercials, videos, feature stories and even new business pitches, it's interesting how many times the major takeaway was never included in a script.
Mashable claims their updated Android app can predict whether content will go viral. How successful can such a system actually be?
Like most agencies, we get a fair amount of RFPs (Requests for Proposal). Some are short and to the point. Some, well, not so much. Here is my blatantly self-serving set of guidelines for anyone issuing an RFP.
Getting a product demo to go viral is one of the best things that can happen for a new product launch. But is it worth going viral if you have to leave out some important facts?
Video jargon can be difficult to understand for an outsider. In this article, we explain what is meant by footage.