Human nature, especially in this business, tends to foster taking a nice, safe, middle-of-the-road position. But think about it. In this high speed world, is the middle of the road really the safest place to be?
As it becomes harder to reach people using traditional methods, some companies are using completely unconventional means of promoting their products.
Frequent readers of Villing Views are familiar with Thom's thoughts on the issue of long versus short relative to headlines, taglines and text. Now he turns his attention to length of video content.
There's a big difference between Halloween as we know it today and its origins. Surprisingly, this understanding has interesting marketing implications as well.
With the advent of low cost video equipment with interchangeable lens systems and the increase in demand for video, video quality has never been more relevant.
For some reason, Nathan and his wife have chosen extremely rare and hard to pronounce names for both of their children. He explains why and how the same considerations apply to naming products and companies.
On Monday, Justin Timberlake announced a major Myspace redesign. Is it too late for the social media pioneer to rekindle its relationship with the online audience?
Not every company is like Apple, but their high-impact product launches can teach marketers a lot about how to orchestrate successful press events.