One's brand isn't a logo, tagline or elevator pitch. It is a strategic process by which an organization clearly articulates its essential qualities, core values, and how it is perceived externally and internally.
Your website is probably tracking statistics using Google Analytics, but it may not be obvious what's important. Here's an overview of the key areas for marketing professionals.
Are advertisers risking being thrown out of the game by ignoring the shift in the way consumers approach media and entertainment?
One-on-one interviews are uniquely suited to capturing additional insights, provided you're willing to truly listen to what the customer has to say, both the words and the nuances.
Although we all acknowledge that people have shorter attention spans now than they used to, one debate never seems to go away - the impact of word counts on advertising effectiveness.
Timelessness is a term we see a lot in almost any field that deals with content creation. But, is it actually important to create marketing messages that are timeless?
A new social network or must-have mobile app seems to come along every other week these days. Is it possible that trying to stay on top of it all can be counter-productive?
Maybe we've been too quick to accept the conventional narrative that claims mass marketing in the form of advertising is dead.