Even the best ideas with thoughtful strategy and awesome creative executions can go down in flames if not presented properly.
Will our public libraries survive the shift to digital books and media? Or will publishers and other copyright holders use this opportunity to take them out?
If you think QR codes are just a fad, you may want to think again. I found all kinds of statistics about the growth of QR code usage.
Ever wonder why social media is exploding the way it is? Andy Fuller relates some takeaways from the recent Social Media for PR and Corporate Communicators event he attended in Las Vegas.
One of the great challenges facing modern marketers is the proliferation of communication channels and outlets. Perhaps the famed King of Prussia has some worthwhile insight that still applies today.
The city of Indianapolis proved to be just as big a winner as the New York Giants in Super Bowl XLVI. But who else benefitted from Super Week in Indy?
Lori discusses a recent book about the tricks companies use to manipulate our minds and persuade us to buy.
The Super Bowl is on the horizon. If you're a fan of one of the 30 teams not playing in the big game, you're probably as interested in the famous Super Bowl ads as you are in the game.