When considering truly iconic brands, like Nordstrom, Zappos or Apple, a classic chicken-and-egg question arises: Which comes first, the culture or the brand?
The elegance that was once found in names like the Citrus Bowl, Orange Bowl and heck, even the Tangerine Bowl seems to be lost forever, buried under a pile of awkward sponsor-touting titles.
It's 2012, so it's time to make some changes. First on the list: we're no longer going to put much effort into supporting Internet Explorer 6. Are we crazy?
The marketing funnel has been as sacred as the four P's of marketing for a century. But now some of the industry's foremost thought leaders are starting to question its relevance.
Lori discusses the parallels between her plans to improve next year's holiday season and her approach to providing excellent client service in 2012.
Here are some traditional New Year's resolutions, designed specifically for you, the harried public relations practitioner.
Okay, SD, it's high time for a name change. Standard should imply standardization and standard-definition is no standard for anyone interested in visual quality in our current world.
The headline of this article is the same one that appeared in the newspaper recently. Maybe it grabbed your attention as much as it got mine.