What I remember most about the holidays is storytelling. I find it ironic, then, that the art of storytelling in marketing campaigns seems to be lost this time of year.
Whether it's a tragic event, as in the Penn State sex abuse allegations, or a brain freeze, such as those recently from aspiring presidential candidates, none of us is immune from facing a crisis situation.
Coke's infusion of its classic color into the 'polar bear' campaign provides us with another case study in marketing and social media.
As Siri and Xbox Kinect push voice recognition into the mainstream, here are some things you can do to make it easier to browse your website using voice commands.
This week, as we are reminded of how much we, as a society, have to be thankful for, we're also reminded of the importance of being good citizens of the world community.
Keeping a connection with students is a great way to keep your finger on one of the pulse points of the future of marketing and advertising - our future colleagues.
In the last few years there have been many examples of man-centric advertising campaigns. While we arm-wrestle, let's talk shop about ads for dudes.
By 2014, more people will access the Internet via mobile devices than with desktop computers. This has major implications for marketers.
You may have heard a lot recently about HTML5. Here's a summary of the best new features HTML5 has to offer.