Differentiation is a great way to increase the effectiveness of your advertising campaign. Borrowing the tagline from another campaign? Maybe not.
If you don't spend a lot of time reading marketing articles, you may not know this, but the advertising industry (and to a lesser degree the marketing industry as a whole) is in crisis. So why are we optimistic?
In the spirit of Halloween, Lori explains how a battle between two factions of the undead provides valuable insights into marketing with a limited budget.
According to Thom Villing, the attribute that set Steve Jobs apart was his innate sense of all facets of effective marketing - each of the four P's.
If there's anything that social media has taught us the last few years it's that consumers are conditioned to receiving relevant content on their own terms.
Deals and couponing, if not used strategically, can launch a death spiral from which full recovery is next to impossible to achieve.
Two high-profile brands found themselves needing to apologize recently. One mea culpa was carried out with humility and corrective action. The other only threw gasoline on the fire.
Clear, easy-to-use navigation is probably more important than any other element of your website. Our interactive director explains how to make sure that your navigation is effective.
I'm impressed with Chevy's dual approach and ability to make their messaging ring true to both ends of the buyer spectrum - young Transformers fans and mature muscle car enthusiasts.