At times, the way the marketing profession is changing can be a bit scary. I'll admit. Sometimes technology makes me want to run for cover.
Our most recent public relations intern explains how her time at Villing & Company gave her more insight into that commonly asked question.
A web video needs to be compelling or people won't care and it will end up being a huge waste of money. Our video specialist shares seven tips to help make your web videos better.
How's this for a morning wake up call? Engagement on Facebook walls of leading brands is down 22%.* Surprised? I'm not. In fact, I would have expected worse.
Football has been used as a metaphor to describe everything from political races to the economic climate. So it's fitting that recent events provide the context for a lesson in public relations.
Should you prioritize a mobile app or mobile website? We suggest that you can answer that question by looking at a single statistic of your website.
If the 80s was the time of the cola wars, I'm thinking we must now be in the midst of the insurance wars. Recently, we've been inundated with insurance TV ads. Can there be a winner?
I have always been a strong proponent of cause marketing and believe it to be a potentially powerful cog in the marketing mix. I still believe that but there is one big IF.