On the surface, there isn't much to Google's new social network that we haven't seen before. However, by presenting things slightly differently in Google+, Google hopes to change the way we socialize online.
Our Interactive Director reflects on the reasons he resisted joining Facebook far longer than most in the developed world, and what finally convinced him to join.
What happens when a company seeks and embraces negative feedback just as much as positive reinforcement from consumers?
I have a love/hate relationship with research. I love what it can tell us to make us more effective marketers. I hate dealing with a bunch of dry statistics.
Villing & Company's Andy Fuller was recently invited to participate in a discussion on social media for business for WNIT's Economic Outlook. Watch the episode on our site to see how it went.
Those in the travel and tourism industry better get on the mobile marketing train in a hurry or get left at the station.