While it would be easy to get annoyed by all the talk about an app for this and an app for that, many apps are impressive marketing tools. After all, good marketing begins with the customer experience.
Besides over $12 billion of lost revenue, the NFL brand image is also at stake if there is no professional football season this year.
Lately, it seems that Kraft has become hell-bent on making their Miracle Whip sandwich spread seem edgy and controversial. I'm not sure that it's working.
Technology today and our ability to contact and engage instantly has greatly enhanced the world's ability to do good. But it has also increased the opportunities to do harm to the reputation of individuals and companies.
As valuable as email marketing is, it's important to understand the rules and risks involved. If you're not careful with your email marketing, you could be blacklisted by ISPs or fined by the FTC.
In social media circles it is often said that content is king. And when it comes to effectively communicating to your audience, context must be his queen.
Lately all the buzz has been about social buying websites like Groupon and LivingSocial. However, there are a few factors to consider before jumping on the social buying bandwagon.
I recently listened to a webinar by Dan Zarrella from HubSpot. It was filled with email marketing ideas that any company could implement now.
During the summers I worked at an amusement park as a caricature artist, I learned a valuable business lesson: educating your customer can sometimes mean the difference between success and failure.