Negative fallout from tripping up during a Super Bowl advertisement can actually pale in comparison to a lesser known, but potentially more dangerous threat.
I believe that empty creativity, not strategy, has driven most Super Bowl advertising in recent years. As a result, we've had to suffer through an inordinate amount of dumb and dumber attempts at humor.
As a marketer, I often shake my head at the use of sports celebrity advertising endorsements for seemingly irrelevant products. What are they thinking?
We couldn't predict who would be playing in the big game, but we have a pretty good idea how advertisers will use their time during it.
The power of motion graphics is that animators and designers can build worlds that don't exist in reality to tell powerful and engaging visual stories.
Email is an important part of nearly every marketing plan. However, because of the prevalence of spam, email filters sometimes enforce some pretty rigid, and often humorous, rules.
More than just incredibly good creative work, the Allstate Mayhem campaign shows the company is shifting its target to a younger audience.