The more things change, the more they stay the same. You've heard that expression many times. It's an apt prediction about marketing in 2011. The big difference will be the speed of that change.
As the year comes to a close, find out what our staff thinks has had the biggest impact on marketing in 2010.
A few years back, libraries and bookstores might have seemed immune to the digital revolution, but with the recent ubiquity of handheld ebook readers, I'm wondering if they too will eventually be no more.
Apps are great for self-contained experiences. However, it's important not to overlook the value of creating a mobile-friendly website. This may be what your customers actually prefer.
Forging a company or organizational brand is fraught with hazards. Executed properly, branding can pay remarkable dividends. But failing to do it right can cause some serious sparks to fly.
Tools like Foursquare are often met with distrust or misunderstanding. But the mechanisms at work in location-based marketing have been around since the beginning of marketing itself.
Determining how the market will change and what marketing tools will work in the future is at the forefront of the marketing mind. It's fun to imagine tomorrow, but let's face it, we're usually wrong.