On November 2, I became a father. After several sleepless nights, I realized that the incoherent, bloodcurdling screams of my newborn remind me of one thing: bad marketing.
The increased consciousness about social media isn't a bad thing. But like most things in life, the one size fits all approach is seldom effective.
It seems as though radio stations are playing 24/7 Christmas tunes earlier and earlier each year. Is this the best that smaller radio stations can do to survive?
Brad shares Mr. Rogers' philosophy concerning TV content and how it can be applied to marketing.
With much of the research pointing to Facebook, it's understandable that companies are jumping on the bandwagon. Just make sure you have a purpose that benefits your customers before you do.
As I was driving into work, I heard another political attack ad. Will the overkill and lack of accountability hasten the fall of traditional advertising media? There are many reasons for concern.
Trying something new can be scary. By offering small, low-risk demos and trial experiences to your prospects, it's more likely they will become customers.
When it comes to marketing campaigns, charge in with steadfast commitment, but keep mindful of what may be around the corner.