Differentiation is like the weather. Everyone in marketing talks about it, but no one does anything about it. And for good reason. It's hard. Brutally hard.
You don't have to drive far to find at least one gutted Blockbuster with the familiar faded outline of their logo as the only hard evidence of the previous inhabitants. What went wrong?
Take our quiz to see if you know which brands these taglines belong to. You may find the length of the tagline doesn't necessarily determine its memorability.
With online educational opportunities exploding and professional networking increasingly happening online, is there any place for local marketing clubs with their traditional meet-and-greet luncheons?
Celebrity endorsements continue to be a popular means of reaching the masses, but what makes Drew Brees so effective in this role for PEFCU?
Facebook Places could be a game changer in location-based marketing. Marketers must not waste time in familiarizing themselves with this potentially powerful tool for customer engagement.
These days, the tools needed to create motion graphics are accessible to practically everyone. This is both good and bad.
The Pure Michigan campaign is a compelling reminder of what broadcast advertising can do when the medium matches the message.