If your marketing moves too quickly, your work could hurt your brand image. However, there are also consequences for not moving fast enough.
Boomers spend 40% of consumer packaged goods dollars, but only 5% of ad dollars are directed at them. What's wrong with this picture?
We've seen the stratospheric rise of user-generated content. Is user-generated advertising the next logical step? Or will users rebel against sponsored tweets, videos and blog posts from their friends?
Every brand, every company has a set of values, and many are finding it as important a selling point as the performance and quality of their tangible products.
They may only make up 13.5 percent of the market share, but they will likely influence around half of your new product's sales. So, are you paying attention to them?
The newest iPhone has arrived, and it's fitting an entire movie studio in your back pocket. Using this slick piece of tech that's barely bigger than a credit card, you can shoot, edit, score and even export HD video.
Over the past couple years, I've noticed many of my DVDs contain unskippable previews and studio animations. This is a classic example of how heavy-handed, force-fed advertising can turn off otherwise engaged consumers.
In our country, sports-obsessed as it is, soccer has never been given much of a place at the table. Recent wins have given the sport an opportunity to improve the relevance of its brand.
Are you making an emotional connection with your audience through your advertising? In my opinion, here are two brands doing just that.