What are the marketing ramifications of the Supreme Court decision that lifted the political advertising restrictions on corporations, trade unions and similar organizations?
Any designer or illustrator will tell you that criticism and revisions are not fun. Regardless of how in love we are with our masterpieces, however, nearly every design can be improved - often, a lot.
Both Domino's and Oscar Meyer have recently gained attention for some moves they've made in the advertising world. Will it be worth the risk?
It's nice to see one of the old standbys, outdoor advertising (or out-of-home marketing as the genre is sometimes called), still as relevant today as it was twenty years ago - perhaps even more so.
Need to be able to speak intelligently about website browsers like Internet Explorer, Firefox or Chrome? Nathan DeSelm explains the current browser landscape and the main issues that are involved in this volatile market.
In light of the holiday season, as well as our recent discussions in this space about generational issues, I thought I'd share with you some interesting statistics I recently came across.
The Baby Boomers are the largest and wealthiest demographic segment in America. Because of this, it is critical that marketers understand how to effectively communicate with them.
In response to this week's Point/Counterpoint article, our first guest author provides a little more information and an alternate perspective about the controversial future of traditional marketing methods.