It's important for marketers to keep their finger on the cultural pulse. One way to do that is to use Google Trends.
Brad Rosier explains the process of putting together a TV spot using kinetic typography.
I think we should be looking at social media as more of a satellite instead of a launching pad. Satellites gather data, connect sources of information and deliver messages to a wide range of media.
As a follow up to my article on Generation Y, this article describes Generation X and even provides a comparison between these two somewhat similar generations.
Lately I've been very involved in several projects and discussions involving what we refer to as brand trust. Fortunately, there are ways to increase the value of your brand and they are as elementary as the golden rule.
Take a little break from all that work and try our new holiday game: The Great Gobbler GetAway.
Your home page is one of the most important pages on your website. To be effective it must quickly provide the answers to four basic questions.
Most Gen Y-ers have never known a world without video games and computers. Therefore, they have different expectations than any other generation before them. Knowing a little about them can help you become a successful marketer to them.
For most marketers, the holidays represent a unique opportunity, but the nature of that opportunity varies by business and deserves careful thought and consideration.