Marketers frequently overlook opportunities to access third party referral sources as a means of extending their brand messaging.
The ability to write and send actionable press releases remains one of the core components of any PR professional's toolbox.
When you demonstrate that your organization has a high level of expertise, you are more likely to get referrals.
Each component of your marketing strategy should be designed to make it easier for patients to take the actions you want them to take.
Readers and advertisers alike need to be given a reason to believe in the power of the local press.
Bloated and uninteresting content is the reason consumers aren't engaged in our marketing messages, not goldfish-like attention spans.
Marketing on social media forces you to distill your message down to its essence.
As marketers, it is becoming increasingly vital that we consider our own role in how consumer data is used online.
I have always believed truly creative marketing requires a unique blend of memorability and strategy.