Arrested Development died because it couldn't find its audience. However, recent developments make it easier for entertainment and marketing professionals to connect with valuable niches online.
As we approach the end of a year that many people would just as soon forget, it may be a good time to remember to work on your marketing plans for 2010.
There's something that's always bothered me about the traditional website design process. The focus is too often on the home page design, with the subpage design thrown in as an afterthought. This is dangerously misguided.
It's no coincidence that the meteoric rise of social media occurred during the worst recession in decades. How might social media be affected by an economic rebound?
Breaking through the clutter in marketing and advertising these days can be a huge challenge. After the big Kanye West hoopla that went on, I came upon a statistic that made me think about branding.
When I first got into the business, everyone said 18-34 was the most sought after demographic for advertisers. Does that still hold true today?
Technology has brought many conveniences into our lives. In my opinion, webinars are one more convenience to add to the list.
Social media is being touted as a magic elixir for marketers – providing incredible impact at little or no cost. Sorry, but that's not reality.
In the previous article, I discussed the planning and design stages of building the Lake City Bank website. Of course, you can have the coolest design out there, but if the site doesn't work right, or is difficult to maintain, it just won't be useful.