A recent Internet and e-mail outage at our office on Monday due to a weekend storm took me back to the 1990s. You don't realize how much communication is by e-mail until you don't have it.
Incorporating public relations into your nonprofit event planning may not solve all of your budget problems, but if all the elements are executed properly your event can be extremely successful!
Myths about website optimization can often lead to unnecessary usability restrictions or inappropriate goals. These are some of the more common web optimization myths that I run across quite frequently.
The relative success of McDonald's versus Burger King reignites the debate over the value of creativity.
In the last article I explained the preproduction and production process in creating a motion graphics TV spot for McDonald's. Now let's talk about what I consider the really fun stuff: postproduction.
In this article and the next I'll be taking you behind the scenes on a motion graphics-driven commercial that we recently created for McDonald's.
With the recent release of Microsoft Bing and WolframAlpha, I thought I'd discuss some situations where Google isn't your best choice for finding information online.
Recently I've noticed full-page ads in local newspapers attempting to reinforce the medium's continuing relevance. I have to wonder if they are simply preaching to the choir.
PR practitioners have often longed for the chance to switch places with reporters and write the feature we are pitching ourselves. Well, courtesy of the sagging economy, we now have our wish.