An organization's website is truly its mothership on the Internet. And any online marketing initiatives are only as powerful as the mothership around which they orbit.
Most marketing managers and coordinators don't understand HTML. So how do you know if your programmer is doing a good job?
In recent years, viral marketing through the Internet and social media has been all the buzz. But if we ever needed a reminder of the dark side of Internet marketing, it became painfully real this week to Domino's.
Words words words. We all use words. Now there's a way to pull all of these words together and make something worth looking at.
I'm worried. As more and more of our newspapers disappear altogether or move to digital versions only, I have started having real concerns about the impact on our society.
History has proven that companies which continue marketing during a recession are usually rewarded by increased market share that translates to increased sales and profitability when the economy recovers.
Wondering if you should be participating in social media like Facebook, Twitter and LinkedIn? Find statistics on who is using this new media and how they are using it.
Just for the heck of it, let's apply the classic four Ps to a marketing analysis of the NCAA Men's Basketball Tournament.