MySpace. Facebook. YouTube. LinkedIn. Welcome to the world of social media. If you're in marketing, you might be wondering what the significance of all this is to your company's brand.
We call it the year of the bride here at Villing & Company. Four twenty-something staffers entered into the world of wedded bliss in 2007. Imagine what Jeannine and Thom Villing thought – FOUR WEDDINGS and FOUR HONEYMOONS!
I have to admit, it is so refreshing when a client is willing to commit time and resources to a quantitative research study prior to launching a marketing initiative for their company – whether it's an image campaign or the launch of a new product.
I'm no economist. Far from it. But I have a theory about recessions. Most of the time we talk ourselves into them u2014 usually with an ample amount of help from the news media.
As a TV consumer by night, I haven't really thought about the strike's repercussions on my TV viewing habits. But as a media director by day, I realize I (and all media buyers) need to wake up!
Conventional wisdom holds that negative political advertising works. At least, that's what we hear from the media and the self-appointed parsons of political strategy.
Pay per click advertising, when done right, can be a very useful and effective advertising tool. However, companies often don't have a clue as to how to make PPC advertising work for them.
One of the first things fishermen tell their kids is the importance of not scaring away the fish by talking too loud or making too much noise. A lot of local advertisers would do well to heed that advice.