You may have heard of RSS or feed readers. Basically, RSS is a method of distributing website content, such as news stories, to everyone who has chosen to subscribe.
As marketers in this modern day world, I believe it's still very important to tell a story to help sell the products and services we represent.
Although cause marketing is a concept that's been around for many years, it seemed to pick up steam as a marketing buzz word in the early 1980s.
My father loved fishing. When I was little, he sometimes took me with him. I wasn't very good at it. Maybe because I didn't like baiting the hook or getting up in the wee hours of the morning.