From my experience, it's rather difficult to be human, personable and engage in genuine relationship building with a series of bullet points and a formulaic approach to formatting.
Maybe, just maybe, more feel good advertising can help consumers feel a little better. About themselves, their world – and, yes, the brands that help them feel that way.
The internet community is slowly killing HTTP...and that's a good thing.
What exactly is the value of an idea?
It is human nature to “hope for the best” so we seldom “prepare for the worst.”
All signs are pointing towards social platforms positioning themselves almost like new TV channels. But here's the problem: that's simply not how we use social media.
How a strategic adjustment can make a profound difference in the quality and impact of your future marketing success.
Healthcare marketing continues to become more and more about relationships and the one-to-one conversation between the provider and the patient.
Marketers are increasingly asking for accountability from their agencies – and appropriately so. Having solid information based on current and future ROI data makes everyone's life easier.